Our Story is Your Story

Buy Smart, Buy pre-loved and Guaranteed. Ilaria’s Smart Luxury we are passionate about luxury at great prices. We buy and sell all sort of luxury items, from silver, gold and diamonds, to designer jewellery (Pandora, Swarovski, Gucci, Micheal Kors), watches (both high street brands and Premium – eg Rolex and Omega)..and much more. But we are not just jewellery: we buy and sell luxury designer handbags and high end electronics such as iphones, tablets and macbooks. We truly have a solution for all budgets and tastes….and we offer warranty with all ur items so you get a bargain with full peace of mind.
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The vision came from the founder, Ilaria, who is Italian but moved to the UK at 18 to attend university…and just never left! She found she had expensive taste but she found herself not wanting to pay the tag price and search for bargains online and in shops. She found she not only saved money when she found a bargain, but she got a rush, she became a ‘bargainista’.


Her other luxury interest is designer, especially bags like Louis Vuitton, Gucci, Prada etc. She found that these items were much cheaper second hand, but often in good condition and, amazingly, they kept their value over the years. She then started offering for sale pre-loved designer bags and and accessories. Then came the clothing. Thanks to an amazing relationship with suppliers, she was able to buy authentic designer clothing from shop discontinuing lines, shutting down, or with an overload of last season’s stock. And guess what – that was much cheaper than the tag price and she started selling online on ebay with much success and thousands of amazing feedbacks and became a Top Trusted Seller. She decided she needed her own online shop- so here we are! In store, we continue to buy and sell Jewellery both preloved and new, and, due to the loyal following over the years, we incorporated a jewellery repair service in-house and bespoke jewellery creation. We also re-purpose Jewellery. Ilaria had a nice pair of diamond earrings, she was devastated when she lost one. It was just sitting in the drawer and she couldn’t bear to look at it as it was now useless. So she came up with an idea…she asked our goldsmith to turn the remaining earring into a pendant… she now wears it on a lovely white gold chain! See our ‘services’ page for more info. We hope to see you soon in our shop in Bournemouth Ilaria’s Smart Luxury (408 Wimborne road BH9 2HB) or to hear from you online very soon.